When it comes to optimizing your website and its content to help with improving SEO, there are many areas to cover. You should make sure your blog posts are structured properly, that your site is easy to use, and that you do keyword research, and include keywords in your blog posts. It also helps tremendously to have a marketing strategy that includes gaining backlinks.
But before planning a marketing strategy, you need to cover your bases.
It all starts with your WordPress site, and SEO tips and tricks are going to help you with that.